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Aveda's Pure Privilege Program

The Pure Privilege Program is a rewards program inspired to give back to Aveda customers.

Become a Pure Privilege member and for each dollar you spend on Aveda products you will earn 10 reward points. Choose from seven tiers of rewards which begin at 1500 points, including salon and spa services, dinner for two or even a luxurious weekend escape.

How do you become a Pure Privilege member? Sign up to become a Pure Privilege member at CV Hair Company and start earning rewards today. Membership requires a one-time fee of $10 and receive 100 points just for joining.

Members can earn points by purchasing Aveda products at any Aveda distributor and points never expire. Keeping tack of points and purchasing points is easy at pureprivilege.com.